Welcome to the evolution

Blogs
- 80% read blogs, more than 50% visit blogs more than once a week


Podcasts
- 47 percent of respondents had never listened to a podcast. This was primarily because they did not understand enough about them, how to listen to them or where the content could be found.
- Over time, I believe that podcasting will become one of the most popular and widely used of the emerging media channels for B2B content. Today, marketers can still get a foothold in because the field isn't as crowded compared to blogs or online video content. They have the opportunity to be one voice in 10,000 instead of 10 million.


Online Video
- 57% of purchasing decisions are influenced by online video
- Online video is one way to engage your audience and make audio content more compelling, while also establishing—or reinforcing—your brand's image.