Wrigley's Candystand Is Sweet on Nintendo's Wii

Without any contact with Nintendo, the gum giant is linking its popular adver-gaming site, candystand.com, to the hugely successful game console through Nintendo's Wii browser.

6,000 visitors in 24 hours
Wrigley recently rolled out a microsite at wii.candystand.com that can be accessed through Wii's Internet Channel, which launched in beta in December. The Internet Channel is a version of the Opera browser designed specifically for Wii to connect to the internet wirelessly or through Ethernet. Within 24 hours of launching earlier this month, wii.candystand.com had already attracted 6,000 visitors and a slew of positive blog reviews, according to Scott Tannen, director of global digital marketing at Wrigley.

AdAge - Feb 19, 07