Pageview Soon Worthless, Worthy Replacement Metrics Few

As a metric, the pageview is going extinct, according to Micro Persuasion's Steve Rubel, because it fails to capture the myriad ways consumers engage in online activities in the Web 2.0 era. Case in point, Yahoo's pageview numbers fell last year as it turned to newer technologies, such as Ajax and Flash, though its sites remained as popular as ever.

MarketingVOX - Feb 15, 2007